Some months ago I was interviewed by Communications specialist Aniisu Verghese on my approach to personal branding
You can find the transcript of the interview here.
As I share in the interview I have mixed feelings about the term. Since I studied organizational behavior and HR, I am aware of the term of branding and not very comfortable with it. According to marketing literature, a person is hugely complex and there are also group dynamics involved when it comes to branding.
You all can also find the video of the interview