Feb 16, 2006

Azim Premji on the difference between Innovation and Creativity

Wipro boss Azim Premji spells out his views on Innovation:

Premji says that big ideas often come from customers. Big ideas can emerge from constant interaction. . . and several unsaid things can be elicited and developed making way for big innovations.

While innovation is 'doing' things differently, creativity is all about 'thinking' differently, says the Wipro boss. "Innovation is essentially the application of high creativity. It need not be restricted to just products, it applies to services, employee attitude and across all levels. Innovation is a fundamental mindset pursued seriously by an organisation. It is imperative to imbibe the culture of innovation."

"We also need to have the courage to hire people who are from different work cultures and see to it that they grow in the organisation and are not pushed out in the long run."

1 comment:

  1. I m ex employee wipro bpo. i want to discuss a businness offer with Mr.Premji. when i was with wipro i had shared my plans with the ted department of my branch, but did'nt get too much of support. i hope sharing my views with Mr.Premji wud be fruitfull as he believe's in innovation and applying thoughts, which i aslo learned but know one to understand it. my plans are benefical for wipro group in whole and the wipro employee. i don't work for wipro anymore but i want to be part of it again in a big way. please if this message cud reach Mr.Premji. thank u.

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