Aug 9, 2006

Online branding

Two informative posts by Shannon which should get companies (1) excited, (2) worried.

The first one is how recruiting through social software has officially become Job Search 2.0 !

The second is the rise of sites like Boss Bitching, created by an Unknown Tech Guy. Boss Bitching is a user driven social content website that allows anonymous postings of stories about bosses.

As Shannon asks: What will this (and the numerous other sites that will undoubtedly launch in the coming months) do to employer brands? How will companies manage their Online Boss Brands?

On a related note: The CH/RA waxes uncharacteristically philosophical and says "This too shall pass". Well he doesn't actually say it...but that's what he means.

Truthiness is philosophy at some level, I guess :-))

1 comment:

  1. What if these people include names of the Bosses also. It may help the bosses in knowing what employees think about them.

    I would like to share over here that one of my x-office mate mentioned to me that one can not be considered a good Manager till your team entitles you SOB (Son of Bitch).

    I think this definition is by some of the money oriented outsourcing firms who consider pain of the team members as a scale, of Managers proficiency in terms of getting things done.

    ReplyDelete