Aug 9, 2006

Online branding

Two informative posts by Shannon which should get companies (1) excited, (2) worried.

The first one is how recruiting through social software has officially become Job Search 2.0 !

The second is the rise of sites like Boss Bitching, created by an Unknown Tech Guy. Boss Bitching is a user driven social content website that allows anonymous postings of stories about bosses.

As Shannon asks: What will this (and the numerous other sites that will undoubtedly launch in the coming months) do to employer brands? How will companies manage their Online Boss Brands?

On a related note: The CH/RA waxes uncharacteristically philosophical and says "This too shall pass". Well he doesn't actually say it...but that's what he means.

Truthiness is philosophy at some level, I guess :-))