BrandXpress blog points to a PersonnelToday.com article that says "An exclusive survey of 1,889 Personnel Today readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’, with 80% saying that it will become even more so. And yet only 25% of those surveyed have responsibility for employer branding."
Somewhere I think the need is for a cross functional approach to branding that is usually missed by the Marketing silos. Anybody who comes into contact with any part of the organization undergoes some kind of experience which impacts the person's perception of the brand. So not just HR, but functions like procurement/supply chain, finance all have to get brand-ed !
Recruitment specially has to work very closely with Marketing and Corporate Communications to show that the message is uniform across the functions. HR also has to ensure that in the not-so-attractive cases like termination or voluntary attrition, these employees are future ambassadors of the organization.
Branding is too important to be left to the marketers anymore!
Subscribe to:
Post Comments (Atom)
Blogging About
HR Issues
Social Media
Organization Development
consulting
career management
business blogging
recruiting
strategy
talent
learning
innovation
leadership
management
Organizations 2.0
HR2.0
Knowledge Management
Social Business
networking
training
talent work
skills
employment branding
Enterprise social software
Human resources
Social Networking
india
marketing
Enterprise 2.0
Employment
business books
news
Twitter
Business
future
Online Communities
Social network
communication
jobs
Facebook
personal branding
HR professionals network
Interview
Recruitment
Strategic management
LinkedIn
Employee engagement
Job Search
Talent management
personal
Community
Community Management
the imagence partners
Competencies
Social Enterprise
collaboration
Education and Training
Social web
entrepreneurship
salaries
youth
Employee Relations
Virtual community
socialmedia
coaching
lifestreaming
Human resource management
Knowledge base
Sexual harassment
Trial and error
satyam
No comments:
Post a Comment