Everybody serves

If you are getting paid, then you must be serving somebody. As Charu says, first you are an executive assistant in the corporate world.

Yes, even freelancers like me.

But thankfully we can afford to choose whom we serve.

In fact, one small consulting firm went through some gut wrenching discussions internally on whether they should be doing consulting or training work for tobacco or liquor companies.

So even if we serve, whether as external consultants or internal staff functions, at an individual level, we always have a choice.

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