As part of a workshop on blogging and social media that I am doing for a client tomorrow (verry big FMCG company) I was hunting for examples of how organizations are using blogs for attracting employees.
Through Matt's blog I landed at DigitalGrit's Job Blog. It's a perfect case study of how smaller firms can target prospective employees using social media like blogs. Note that they have presence at MySpace .
One of the ways smaller organizations can ain attention of the blogosphere is also to hire a very well known blogger, like webchutney hired Saket :-) And since Saket has been a recruiter for so long using his blog to hire people for Webchutney as well as build awareness for the firm.
Hats off to webchutney...
ReplyDeleteNot just small businesses are realizing the benefits of employment branding via blogs.
ReplyDeleteCadbury-Schweppes has realized the most impressive return that I have seen to date from their job blog initiate.