Rashmi Sinha, who is a thought leader in the tagging and social software and design space with Uzanto, has put up a great presentation on how a website and its software need to be designed for social sharing.
Take a look at it here:
Not surprisingly Uzanto is behind the cool Slideshare website. And yes, tech and marketing blogger Amit Ranjan is also a part of Uzanto.
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You may like to give it a read http://www.idealwebtools.com/blog/evangelistic-marketing/ , I could not simplify it but have explained many about this concept. The name is deceptive though.
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