Their human resource professionals still simply meet with job applicants and fail to provide good reasons to come on board. HR departments need to field marketing and salespeople.
Organisations need a very focused brand vision with a supporting brand message. This then drives how the organisation deals with each employee in all aspects of the relationship and how it communicates, both internally and externally.
I have seen recruiters have a very sales orientation. However, a marketing orientation is missing. How would HR professionals use the 4 Ps of marketing?
HR Professionals or for that matter most professionals in India today are getting into a 360 degree mode. However, this is still in a transition phase and there still needs to be a lot more interaction intradepartment to actually enable an HR guy to have a sales or mktng orientation and vice versa.
ReplyDeleteAlso, it depends a lot on theb degree a person is involved in his job
Hey, Adil Malya has a wonderful speech on HR and employer branding. Have you seen it?
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