Good idea - everywhere.
Except that it would be so painstaking and so time-consuming. So we look for ideas from people who (we think) should be best suited to give that idea. Someone with the rank of a VP or someone from a big name consulting firm.
As the Evil HR lady says - Sometimes the wrapper makes all the difference.
We constantly under-estimate people's capacity for being innovative and creative. Even our own.
There can be various ways that searching for the great idea should not be either painstaking or expensive. It calls for a little organizational innovation :-)
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