I thought the points were important enough to dedicate a full post :-)
While the human capital consulting market is growing, it is also equally difficult to sell. Some factors are :
1)Value propositions need to be flexible
2) Too many players
3)Boutique & specialized HC firms versus big ones
4) The client is an ex-consultant sometimes. Its so much more harder to negotiate with someone in the same profession ;)
What clients really need are the depth and breadth of expertise and solutions(rather than services). From my experience, Industry specializations play a key differentiator
One of the big market has been in technology and regulatory implementation & adoption. While most bigger human capital consulting firms leverage this opportunity, there is a blanket of opportunities for boutique firms in specialized advisory solutions and services space.
I hope I'll post some Indian perspective too in the coming month.... including mine :-)
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