Abhishek Mittal in his blog poston employment branding asks What Is Your Company’s Story? and urges people to think about stories when they think about change.
I think Abhishek hits the nail on the head. Stories are pointers to the values and norms that are at play in organizational culture - and if one wants to change these values and norms - one has to focus not on changing the stories (because that's not possible) but in creating compelling new stories and enabling employees to share these new stories.
I believe that the internal conversations about the company is what guides this image – the dialogue employees have with one another – the vocabulary people use when discussing internal issues.
Focus on the stories people tell internally about your company. Think what needs to be done to “change” the stories to your company’s advantage.
I think Abhishek hits the nail on the head. Stories are pointers to the values and norms that are at play in organizational culture - and if one wants to change these values and norms - one has to focus not on changing the stories (because that's not possible) but in creating compelling new stories and enabling employees to share these new stories.
