Inspiring People

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Have come to the conclusion that there are two kinds of businesses. Firstly, there are the businesses that speak the language of "management" where the focus is on optimisation, control and compliance. Where the purpose of business is to make profit not for any larger cause but to give a decent return to shareholders.


Customers and employees of these businesses do not identify themselves with such organizations. They buy products and stay employed until they find better alternatives.

And there are other organizations. Few. And far between.




Where the organization knows that the profit motive is a necessity. But the mission is larger. To change the world for the better.

Not every customer or every employee probably "gets" the mission.

But those that do, they enable the world to change in their own way.


In the first type of organization we have "Human Resource Managers".



While in the second type of organization would be people whose job it is to inspire people. So that they create. And become advocates. And evangelists.