Here's a little update. I am currently in Mumbai on a two month long stint, working along with India's largest social media agency - Social Wavelength. They handle social media management and marketing for some of India's largest organizations. Social Wavelength has been a winner of the Red Herring Asia 100 award too.
My role at Social Wavelength is to conceptualize their first big different service vertical - into Social HR. Over the next two months I would be interacting with external HR heads to take their inputs into what the readiness of the HR community is to embrace social.
Some thoughts I have - which I'd like to validate are:
My role at Social Wavelength is to conceptualize their first big different service vertical - into Social HR. Over the next two months I would be interacting with external HR heads to take their inputs into what the readiness of the HR community is to embrace social.
Some thoughts I have - which I'd like to validate are:
- Organizations that are looking at embracing social media internally, need a partner to understand their needs, and help them choose relevant tools and guide them through with implementing it successfully.
- Organizations need to monitor social conversations about their employment brand and joining those social conversations and would need help to do so.
- Organizations understand the benefits of employees acting as social media evangelists for their brands but are wary of the risks vs the returns. They would like a partner to suggest an enabling social media policy and educating/ training employees on how to use social media.
