Aug 30, 2017

Reflection on the first Rozgar (Employment) Summit in #Lucknow organized by @NHRDN and UP Government

A few weeks ago, I had recieved an invitation from the Director General of the National HRD Network, Dhananjay Singh that NHRDN had partnered with the Department of Labour and Employment of the Government of Uttar Pradesh and they would hold an event on 29th of August.
So yesterday, my colleague from VBeyondBala and I made my way towards the Scientific Convention Center at the heart of the city. It was teeming with police and security staff , as the UP Chief Minister Yogi Adityanath, the Deputy CM, Minister of Labour and Employment and senior beaureucrats were expected to arrive.
From the NHRDN, Dhananjay Singh, Cheif Mentor of Maruti Suzuki, SY Siddiqui and Former Director of IIM Lucknow Dr. Pritam Singh. Dhananjay in his speech pointed out that UP's job portal Sewayojan is being seen by other states as a best practice. The CM also launched the mobile app of the job search portal on the occasion. It was shared that 600,000 job seekers have registered on the portal
The CM in his speech made a promise that 7 million out of the total unemployed estimated to be 10 million in the state will be ensured employment in the next 5 years. He said that for companies to be attracted to open their enterprises in the state, law and order and simplified labour laws would be a priority, He shared that they have already reformed labour laws and they have been sent to the centre for approval. He stressed that unionisation that is detrimental to the industry will not be tolerated and shared the example of industries in Kanpur and said that UP will not go the way of state like West Bengal. He also stated that he's ordered the engineering colleges who were keen to shut down, to instead use their facilities for skill development and delivering short term dilploma and certificate courses. The government is also looking at each of the 72 districts to have a speciality product for which it has historically been famous and to build the skills in people for that, like shoe-making in Agra, Brassware in Moradabad, Chikan stiching in Lucknow and so on.
Post lunch there were two panel discussions - one was on "Building a seamless Public Private partnership Model for Promoting Employment in State" which was moderated by Muninder Anand (MD - India and South Asia of Center for Creative Leadership). The private industry was represented by R Anand , Sr. VP - HR of HCL. HCL has been on a growth spree in their Lucknow centre and Anand shared with me before the discussion that they are looking to scale up the centre to 5000 people in next three- four years, by primarily hiring local talent. The government was represented by Rajesh Kumar, Mission Director, UP Skill Development Mission. It was an interesting discussion that focused on how employment is different from qualifications, and comprises of ecosystem factors as well as intristic factors like skills of the individual as well as soft skills. Anand was of the opinion that industry is consulted by the government when a policy is made but where the policy often falls short is at the "last mile" where if idustry is involved it can have a better chance of success.
The second panel was on "Small Towns- The next Destination for Mining Talent". It was moderated by K Lalit ,GM - HR, IR & Admin of Tata Motors - which has a manufacting factory for their commercial vehicles division. Others in the panel were Prof. SP Singh, VC of Lucknow University who bemoaned the lack of communication skills in students and wondered about where they could be employable. Alok Sinha, Principal Secretary, Industries, Sanjay Jha, VP-HR and Business Excellence, Mahindra First Choice Wheels and Dharam Rakshit Sr. GM (HR) Hero MotoCorp were the other panelists, The panel was divided over the issue if there was any difference in talent between small town and the metros. One panelist actually shared how on his flight to Lucknow how many people in the flight were Lucknow people who were working in the US and Europe. A point was made that since costs of corporate rentals and land is much lower in small towns what is stopping corporates from opening centres there. Which brought us back to the point of communication skills and how small town talent that does not move out to the metros, often is found lacking in English which is the language of business
As Bala and I were speaking later, the benefit and challenges of being located in a smaller city is something we know very well in VBeyond. We pay a fraction of real estate rentals compared to Mumbai and Gurugram (where we originally started) and since most of our talent is from Lucknow and nearby areas - the cost of living and therefore the compensation is also much lower than what we would pay for the same skills in a metro city.
All in all it was an educational experience for me to attend the Summit - my first such event in a non-metro and I look forward to connecting with the larger HR community to make Lucknow a magnet for talent :)
Coverage of the Summit in the media in News18

Aug 24, 2017

What is Candidate Experience - How RPO and Automation can help improve it

What is candidate experience?

Candidate experience comprises the whole journey of a candidate from awareness about a company, specific roles that she/he is suitable for, the application process, and the communication with the recruiter, hiring manager during the interview process (telephonic, video and in-person) to the offer letter and joining and onboarding. Each of the touchpoints where a candidate comes into contact with the prospective employer is a “moment of truth” to build a great candidate experience.
To illustrate the fact let’s take come conservative numbers, suppose an organization hires 100 people in a year. And it gets 50 applications per role it advertises on job portals and professional networking sites.
That means 5000 people come into contact with the company at an annual basis – of which 4900 don’t get hired.
The experience these 4900 people have during the recruiting process can either make or break the brand of the company. Handled well they can either be neutral to having positive impression of the organization. Handled badly, though, they can become detractors and in the age of social media can negatively influence the reputation of the organization.
So from our earlier example let’s say 20% candidates had a very bad experience during the recruitment process. That’s 980 people. Let’s assume that each of these people have an active network of 150 people (Dunbar’s number) but bear in mind they probably have much more than that, on various social media platforms. Of these 980, assuming 10% post scathing reviews of their experience on sites like Glassdoor, Twitter, Facebook and LinkedIn, that’s 98×150 or 14,700 people would know about it. And if it gets further shared that number can quickly go in a geometrical progression to impact your brand image in front of an audience of hundreds of thousands
(Read the full post on the VBeyond Blog)

Sep 23, 2016

Attending @SHRMIndia's Annual Conference #SHRMI16 at Delhi next week

Excited to be heading to Delhi next week to attend the SHRM India Annual Conference.The theme this year is:


Sounds exciting and looks amazing too. Check out the promo video


Do check out the speaker list and the agenda. If excited do join us by registering here

Give me a shout out if you're going to be there

Jul 6, 2016

My talk on Attracting Talent using #socialmedia at #SMDayPune

30th June is celebrated as Social Media Day - and this year I was invited to talk about Social Media as a way to Attract and Engage Talent at The Social Media Day at Pune. The other speakers were Advertising legend Prahlad Kakar, Personal Branding expert Tanvi Bhatt and veteran blogger and podcaster Kiruba Shankar


You can find my presentation here



Some pics and videos of the can be found at this event page on Facebook

‪#‎socialmedia‬ and ‪#‎employerbranding‬

The folks at Workplace Insights interviewed me on the topic.

You can read it online here

Some excerpts:

Do you think the investment in employer branding actually gives valuable returns to an organization?Right now, nobody is tracking it. Once the investment in it increases, the rigour will also come in. Recently, in the LinkedIn report of most sought after companies, they used a lot of engagement level metrics to rank companies- applicants who saw job postings, applicants who applied on job postings, number of people following company page, number of people who stayed on the job etc. So that’s the new age method of figuring out how your employer is being perceived in the candidate market.
See, for a lot of HR Heads this is a new game, and hence they are also clueless with the concept of employer branding. 1-2 of the HR team members would be working on building an employer brand and that too in silos. Not even the complete HR team is aware what these couple of people are doing, forget the other functions. 

Feb 11, 2016

Am listed in the top 75 global HR blogs to follow in 2016

So yesterday I got to know that my blog was amongst the top 75 HR blogs to follow in 2016 even though I haven't been blogging much. Am thankful to the folks at proven http://blog.proven.com/top-75-hr-blogs-to-follow-in-2016 hope to be blogging a lot more this year

Nov 16, 2015

Moving from Flipkart on to a freelance role

So the news is that I am moving on from Flipkart to consult with large companies and startups to help them help them articulate their employment branding message, strategy and channel ..

Let me know at Twitter or LinkedIn

Sep 29, 2015

Reflections on @SHRMIndia's #SHRMI15 annual conference

Last week I headed to Delhi as a member of the social media squad invited by SHRM India to attend their annual conference.
The conference kicked off in style with a flashmob, singing "We are HR" (to the tune of "We will rock you") , and then was keynoted by John Mattone , who had coached Steve Jobs, and shared research findings on the huge gap between leadership and readiness

A great talk was by ex-Army officer Raghu Raman where he shared leadership lessons from the highest battlefield in the world, Siachen. You can find a copy on his website

Another great session was on LGBT moderated by Abhijit Bhaduri with Transgender activist Laxmi Narayan Tripathi and Parmesh Sahani 

The last session by Joy Bhattacharya on how to make a winning team using examples from cricket and IPL was also spectacular.

Here are some of my tweets from the event
  • Gautam Ghosh Retweeted Gurprriet Siingh
    If a batsman does not trust his partner they waste 0.7 seconds. 50% of run outs are by less than 0.5 sec
    Gautam Ghosh added,
  • Joy Bhattacharya ex head of Kolkata Knight Riders using examples from cricket for management lessons.
  • Gautam Ghosh Retweeted Sahana Chattopadhyay
    Absolutely agree!
    Gautam Ghosh added,
  • Aircel inverted the compensation pyramid. Now 70% of the rewards go to front line staff.
  • Image gallery thumbnail Image gallery thumbnail Image gallery thumbnail Image gallery thumbnail
  • Aircel did away with performance management. Only 3 targets, all to attain EBITDA target
  • Sri Lankan airlines wins award for HR excellence in South Asia excluding India
  • Titan industries and tech mahindra win award for giving back to the community
  • Now talking about what HR people can learn from Army.
  • IBM has Think Friday, a day when people are allowed to have time off to think, Says
  • Genpact CEO wants people who are "maniacal about learning"! says
  • Identifying future leaders is the biggest concern for CEOs around the world says
  • Wow. did two coaching sessions with Steve Jobs.