Carlos has a cool post called "why blog?"
And I've left a comment which can be summarised as follows:
1. Blogs help in personal KM
2. Blogs help communities discover themselves (remember the long tail theory?)
David Weinberger puts it in a better way:
Blogs = K
Tags = M
Put them together and you get KM...
Apart from these reasons, blogs help you in branding "You, Inc."
KM, Blog
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