The Ladders that turn upside down

You know job boards? Well, the place you place your CV for free and companies pay them money to search their databases?
TheLadders is a job board that turns the traditional job board model on its head. As the place for $100,000 jobs they charge the job seekers $150 to access the jobs, and the companies access the database for free.

How's that for innovation and challenging the status quo?

Here's the Business 2.0 article on them.