....they lose their sense of humor?
I agree that brand names becoming generic (like "to xerox") is scary for companies.
In fact, the 1970s book by Ries and Trout called Positioning warned companies that becoming generic means that competitors are ready to take over your brand.
Is that what is scaring Google so much?
But the bit about Apple is too much. ipod can be trademarked but not any word with pod in it !
Seems like being a lawyer is the hottest job in Silicon Valley !
...and when organizations become bigger, stiff penguins take over and colourful peacocks get sidelined.
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