Apr 14, 2007

Rex Harrison and Tata Sky

What's the connection?

Well as Dipta tells us, it's a word called 'jhingalala', which Bollywood buffs would recall as a refrain in a Hindi song in the movie "Shalimar"

Quite correctly Dipta points to the mistake Tata Sky is doing in trying to usurp that word into its advertising campaign.

Coming from a marketing and sales guru, that's some advice Tata Sky should listen to.

What would be your nomination for the worst byline in an advertisement?

On a lighter note, Dipta has thoughts on branding and film-makers as brands. Enjoy !

2 comments:

  1. I used to find Philip's "let's make things better" very funny - as if, the company woke up one day and said - enough of bad products?
    but my all time favorite worst used to be HT's "let there be light" - I mean, why? till Tata Sky's Jingalala hit the airs. I had blogged about it earlier - the slow gun war

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  2. Oh god... right after making fun of Tata Sky, I learn that they have beaten for the all-time worst ad line by my own company!

    Damn, how does one delete comments on other people's blogs?

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