What's the connection?
Well as Dipta tells us, it's a word called 'jhingalala', which Bollywood buffs would recall as a refrain in a Hindi song in the movie "Shalimar"
Quite correctly Dipta points to the mistake Tata Sky is doing in trying to usurp that word into its advertising campaign.
Coming from a marketing and sales guru, that's some advice Tata Sky should listen to.
What would be your nomination for the worst byline in an advertisement?
On a lighter note, Dipta has thoughts on branding and film-makers as brands. Enjoy !
I used to find Philip's "let's make things better" very funny - as if, the company woke up one day and said - enough of bad products?
ReplyDeletebut my all time favorite worst used to be HT's "let there be light" - I mean, why? till Tata Sky's Jingalala hit the airs. I had blogged about it earlier - the slow gun war
Oh god... right after making fun of Tata Sky, I learn that they have beaten for the all-time worst ad line by my own company!
ReplyDeleteDamn, how does one delete comments on other people's blogs?