Currently reading: Made to Stick

As someone who often gets into anxious mode because the 'best ideas' don't always gain currency, this book is an eye opener. It features what are the characteristics that make ideas 'stick' (yes, I know the word sounds like something from the dot com boom, but it's very apt)

Chip and Dan Heath show that ideas that stick have six characteristic

1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Story

That's SUCCES :-))


Here is the blog too.