Oct 9, 2007

CEO blogging in India

The Times of India has an article on the "trend" of Indian CEOs blogging. It shows how for example Cognizant is using blogging inside the firewall to connect and communicate with employees.

It also quotes Sanjeev Bikhchandani of Naukri.com who started blogging some time ago. However, the CEO is always stressed for time, which is why Sanjeev has only done about 5 posts in the whole time so far.

External blogging and internal blogging are two very different things and I think having an external blog a CEO must start a "team blog" with 3-4 other top managers of the organization so that there's a healthy number of posts which focuses on the diversity of areas the blog can address.

Some other CEO bloggers in India who are not listed in the TOI article are Rajeev Karwal (Milagrow), Ajit Balakrishnan (Rediff.com), Basab Pradhan (Gridstone), Vineet Nayar (HCL), Hrush (Cleartrip) [list courtesy India Bloggers at Labnol.org]

The power of blogging has still not been tapped by Indian CEOs unlike what Mark Cuban and Jon Schwartz have done.


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5 comments:

  1. As far as I know Vineet Nayar is the CEO of TechMahindra rather than of HCL.

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  2. Vineet Nayar is indeed the name of the topman at both these companies.
    Interestingly, one has been a long time direct report of the other at HCL.

    Vineet joined HCL as SMT from XLRI (batch of 1987 i suppose) and was named 'President' by Shiv Nadar as HCL Technologies Ltd in 2005. The other Vineet was his boss for a significant time period during his tenure at HCL in the Remote Infrastructure Mgmt Services Business (aka HCL Comnet)before the former became CEO himself of that entity. Vineet therefore holds 2 posts in the HCL enterprise or all of its group co.s

    And it is true that our Vineet has opened the bloggates within the organization by encouraging employees to post their 'transformer thoughts'on various facets of the organization.

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  3. I agree the external blogging and internal blogging are different things. At Gridstone we allow all employees to blog internally and it is one of the ways I as CEO communicate with employees in far flung offices. Externally, I blog both on the corporate blog (with other execs) and on my own blog. They have different readers and different purposes, but they all do their bit for the company.
    Thanks for the mention.

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  4. Thanks Gautam, You have a nice blog. Rajeev Karwal www.milagrow.in

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  5. i did not realise i would be proved wrong so soon....check the below news snippet from 'Business Standard'

    Vineet Nayar in driver’s seat

    President Vineet Nayar has taken up the additional role of CEO



    Shiv Nadar today donned the role of chief strategy officer and chairman of HCL Technologies after relinquishing the role of CEO of the company. Now President Vineet Nayar has taken up the additional role of CEO. Two decades after he started his career with HCL, Nayar remains one its key driving forces. Since becoming president in April 2005, he has instituted innovative programmes which prompted Fortune Magazine to label his leadership style as The World’s Most Modern Management.

    Before assuming this role, Nayar was CEO of HCL’s infrastructure business since 1993.

    ReplyDelete