John Sumser has a great list of value and risks associated with having bloggers in your organization !
I specially liked the fact that he says "There are no risks associated with blogs. There are serious risks associated with bloggers." as well as "There are no benefits gained from blogs. Bloggers create value for the organization"
Some great advice that CEOs and heads of communications and marketing in organizations that want to or are looking to external employee bloggers should keep in mind!
As I was discussing with a colleague of mine, it's like having the freedom to do up your workplace within the organization.
Plain uniform cubicles tell everyone "You are all equally dull!"
But if you give everyone the freedom to do up their workspaces, they can come up with something magical !
May 15, 2006
The pros and cons of bloggers
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