Feb 23, 2008

Why Enterprise 2.0 will not happen without culture change

Bill Ives posted on a social software platform that wants organizations to be able to build communities of practice.

While a part of me wants to celebrate that such tools are available and people are investing time and money to build them, another part of me dreads the hype-hoopla and disillusionment cycle it might take organizations through.

Enterprise 2.0 will remain a buzzword until it is backed by cultural change in organizations. And changing a culture is not easy at all.

Otherwise Enterprise 2.0 will go through the same phase as KM went through when organizations implemented software solutions that promised lots of sharing and collaboration and when that didn't work out, firms blamed KM (equating them to the tools).

So I'm sticking my neck out and saying what I said about KM - Enterprise 2.0 is about Organizational Development.

Related posts:
Organizational Development and Knowledge Management
OD and KM - More thoughts
OD and Web 2.0