I even get a link from him in that post. :-)
Amit's technorati rank is 482 while Rashmi's is 5,100.
What does this mean?
While inbound links are tied directly to blog earnings (i.e. more the links, more the readership and therefore, more the clickthroughs) smart ad placements could bring you higher earnings than you do currently. So Amit's advice in invaluable :-)
After changing the ad layout of this blog, I've managed to increase my blog earnings by 200%. Or to say it more truthfully, have cut down the time needed to reach $100 to a third of what it used to take.
It's better, in my opinion if the blog has a niche, because then the ads are more likely to be relevant to the readers. This blog has mostly people interested in HR and careers. Thankfully Google has lots of relevant ads in that domain :-)
How does one build readership for a new blog?
One of the big downsides of blogging is to make yourself noticeable in the numbers. I have been lucky. Being a blogger who started this blog more than 4 years ago, time has been on my side. It's probably unfair but there are lots of great HR bloggers who should get more readership than me.
As a SEO friend of mine explained, the longer your blog has been around, the higher its credibility for Google. The combination of high number of inbound links and a long time blog is very good for readership.
A batchmate of mine started a really funny blog recently on movies (Bollywood), Cricket and Calcutta :-) Here is what my advice was to him on building readership.
First, you've got to keep putting your posts for Desipundit tip-off.
Also register your blog into sites like http://india.blogstreet.com , as well as Technorati (you could put the code for "buzz" (for Blogstreet) on your post template...check out mine :-)
Also link to specific posts of "A-list" bloggers. Not only does the blogger come to know that you've linked to him but certain blogging services show the readers also who is linking to his post. That brings in more readers. Comment on others' blogs for the same result.
Of course, the easiest way to get readership is to be controversial :-)
I forgot to add that registering a blog on Technorati and then tagging it with keywords could be a great way for readers to discover your blog. That's how the Fortune Innovation Blog discovered this blog and added it to their blogroll.
One important formula for success for Adsense is to write on something which has a wider appeal. Management and HR? Well, they may give you professional satisfaction but not much of MoneySense (read Adsense) because of the simple reason as to how many people would be there for such a subject and more so if your content is targetted more to a particular country? Your friend / batchmate is more intelligent (sorry, don't mind my writing that; it is in terms of MoneySense and I don't mean anything negative towards you - rather I have positive opinion) as he is writing about movies & cricket which sell in India. Or write on something, which will appeal to the world at large or may be the US community which is the biggest Internet community.
ReplyDeleteOther things required for Adsense are content and patience. With 55 million blogs around, how many people can earn from Adsense?
Writing for a niche area is alright but the niche area should have a wider appeal.
Boss,
ReplyDeletethank you for the advice. Followed it and the response was immediate. Your blog is also cool.
Here is what I wrote on my blog about adsense.
ReplyDeleteDo You Think You Will Make Millions Through Your Blog?
Posted by zaletabakman on December 14th, 2006
Everybody wants a get quick rich scheme.
The latest is making millions from your Blog.
Let’s apply the principles of the Magic Formula and see how it works.
At 2 cents a hit - imagine the number of people you need to hit your site, and then hit the adsense word.
Let me help you
1. Say you get 1,000 hits a day. (Prospects)
2. Say 2% of your visitors hit an ad-sense word. (Closure Rate)
3. Say Google pays 2 cents a word. (Average Sale)
Therefore 2% of 1,000 is 20 x $0.02 = $0.40 (Revenues)
If you get 10,000 hits a DAY - $4.00 (Revenues)
If you get 100,000 hits a DAY - $40.00 (Revenues)
If you get 1,000,000 hits a DAY - $400.00 (Revenues)
I think it would be more cost effective to work at Starbucks rather than make money through Ad-sense.
If your web site is typical - several hundred visitors a day - does is it worth gettting $0.40 to make your site look like tacky?
Zale
www.zaletabakman.ca
Yes, you are right in saying that the older a blog is the better it is. I heard a lot about blogging when it first made it big about 3-4 years ago but didn't actualy take to it and now I wish I had.I think that since changing add layouts requires fiddling around with HTML, a lot of people do not go there and I am amongst them but after reading your blog, I'd like to do so. Thanx for the tips they are realy helpful...
ReplyDeleteJust because you write for a niche doesn't mean your readers are only interested in that niche. I write about becoming a consultant, but I'm surprised by how much my readers respond to posts about the life and work issues that lead them to think about consulting, as opposed to the consulting itself.
ReplyDelete